Janes of Digital

Seattle , Washington
Tuesday, June 21, 2016

Frances Donegan-Ryan – Moderator
Senior Marketing Manager, Bing at Microsoft

With a mission to help businesses of all sizes capitalize on the power of search marketing, Frances’ years of digital experience runs the gamut of SEO, SEM, PPC, social media, content development, UX/UI and website design. She’s worked in big, small and tiny companies, always aiming to help get the right messages to the right customers and the right time. You’ll find her at search conferences and Bing Ads Connect events around the country helping SEM Pros better utilize Microsoft’s global PPC platform to stand out from their competitors.

Sarah Bird
 – Panelist
CEO, Moz

Sarah Bird serves as the CEO of Moz, the world leader in search, social, and content marketing software. Prior to Moz, Sarah practiced law and travelled the world. Sarah regularly speaks about inbound marketing, business models, entrepreneurship, women in tech, and fostering an inspiring company culture. She also serves on the boards of the Washington Technology Industry Association and Sitrion, a private company.

Amy Bishop – Panelist
Director: Audits, Outbound, Training at Clix Marketing

Amy has built and implemented multi-channel digital strategies for a variety of companies spanning several industry verticals from start-ups and small businesses to Fortune 500 and global organizations. Amy’s expertise includes ecommerce, lead generation and localized site-to-store strategies.

In addition to digital media management, Amy’s roles have included responsibilities in team management, training, new business and project efficiency. You can find her blogging on The SEM Post, Clix’s blog and Search Engine Land.

Outside of work, Amy enjoys traveling, trying new foods, and just about anything that makes her laugh.

Jason Walkerden – Panelist
 Senior Global Diversity & Inclusion Manager, Microsoft

Jason believes in equality, equity and opportunity for everyone. With over ten years at Microsoft both in Australia and the United States he partners with business leaders to drive diversity and inclusion initiatives into practice. Jason approaches culture change with a business lens having spent his career in sales, program management and human resources and believes that we each have a responsibility to be ally’s for one another.

Karen DeJarnette – Panelist
Senior SEO Strategy Analyst, Local Expert Team, Expedia.com

Karen DeJarnette is a senior SEO Strategy Analyst at Expedia.com. Previously, she was an in-house SEO at MSN.com and, before that, was part of Microsoft’s Live Search and Bing Webmaster Center teams, serving as the writer of Webmaster Tools help and as their primary contributor to the Bing Webmaster Center blog, followed by serving as an in-house SEO for the Bing content properties. She was also a regular SEO blog columnist for Search Engine Land for two years. Before SEO, she had worked as a technical writer in and around Microsoft from the late 1990s until the later 2000s. Karen publicly came out in 2015 as a transgender woman and now serves on the Board of Directors for Expedia’s LGBT Business Resource Group, GUIDE, helping other transgender employees navigate their own transitions. Her personal coming out story is available at


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