Janes of Digital

Seattle, Washington
Monday, June 12, 2017

Frances Donegan-Ryan – Moderator
@francesdr
Senior Marketing Manager, Bing at Microsoft

BIO:

With a mission to help businesses of all sizes capitalize on the power of search marketing, Frances’ years of digital experience runs the gamut of SEO, SEM, PPC, social media, content development, UX/UI and website design. She’s worked in big, small and tiny companies, always aiming to help get the right messages to the right customers and the right time. You’ll find her at search conferences and Bing Ads Connect events around the country helping SEM Pros better utilize Microsoft’s global PPC platform to stand out from their competitors.


Laura Butler - Speaker
@LauraCatPJs
Star Treknical Goddess, Microsoft

BIO:

Laura Butler is currently a Vice President of Engineering on OneNote.  As a life-long fan and power user of productivity tools, she just couldn't help being attracted by the gravitational pull of the group that owns Notes, Ink, White boarding, To Dos, and Education tools.  These things are central to Microsoft's mission to empower every person and organization on the planet to achieve more


Cheryl Ingram - Speaker
@DiversityCityLLC
CEO and Founder,
Diversity City LLC


BIO:

Cheryl Ingram PhD is an inspiring, innovative, solutions oriented, thought leader and practitioner of Diversity and Inclusion. Her passion for equity and equality ignited her current career path as the CEO and Founder of Diverse City LLC, a company whose mission is to eliminate discrimination in our workplaces and educational institutions. Diverse City LLC specializes in diversity and inclusion consulting.

For 15 years, her transformative leadership, vision, and passion has created pathways for companies to build sustainable diversity and inclusion strategies and practices.  In 3 ½ years Cheryl earned her Doctorate of Education with a specialization in Multicultural Studies. She has also earned a Master of Arts in Education, and her Bachelor of Arts in Communication Studies.

Recently, Diverse City LLC was selected as a finalist in the Greater Seattle Business Associations, “New Business of the Year Award” after just four months of being in business. In her career, she has secured partnerships that approach multiples axes including but not limited to institutionalized racism, sexism, employee engagement, and recruitment and retention. She has been training and coaching in the area of diversity and inclusion for 15 years for organizations such as the Families and Youth Incorporated, University of Washington, Ada Developers Academy, Highline Public Schools and the Greater Seattle Business Association.

In 3 ½ years Cheryl earned her Doctorate of Education with a specialization in Multicultural Studies at New Mexico State University. In relation to her passionate career, she currently serves on the Board of Directors for Un-loop a national technical training program that addresses recidivism in prisons throughout Washington State.


Ruchika Tulshyan – Speaker
@rtulshyan
The Diversity Advantage, Author

BIO:

Ruchika Tulshyan is the author of 'The Diversity Advantage: Fixing Gender Inequality In The Workplace' (Forbes, 2015/16). She is also a speaker and journalist who writes regularly on leadership and diversity for The Seattle Times and other publications. Ruchika also serves as founding editor of women-run media website, The Establishment. 


Mona Elesseily – Speaker
@webmona
VP Online Marketing Strategy, Page Zero Media

BIO:

I design online marketing plans that drive relevant traffic & significantly increase leads, sales, downloads, etc. I specialize in paid search/PPC/SEM strategies, CPA marketing, performance marketing, conversion optimization (CRO), landing page optimization (LPO), retargeting/remarketing strategies, mobile advertising, B2B marketing, attribution modelling, etc. 

I speak regularly at Canadian, US & International online marketing events on search engine marketing (SEM), online marketing strategy, landing page optimization (LPO) & conversion rate optimization (CRO). Some of the events I've spoken at include: Search Marketing Expo (SMX), Web 2.0 Expo, Shop.org, International Marketing Conference (IMC), WebmasterWorld (PubCon), the AMA, etc.

I'm the author of two book on Yahoo!. I also write publications like The Huffington Post, iMedia Connection, Search Engine Land, The BC American Marketing Association (BCAMA) and Multichannel Merchant to name a few.

 
 

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