Consult Café

Boston, Massachusetts
Wednesday, March 06, 2019
   

opening keynote
Cheryl Y. Kiser, Executive Director
The Lewis Institute and The Babson Social Innovation Lab, Babson College
Cheryl is developing Babson as the “go to place“ for global social innovation resources, activities, relationships, networks, knowledge, and convenings. She will speak about Babson's globally recognized, one-of-a-kind Entrepreneurial Thought & Action® methodology used to educate leaders—everywhere—to create economic and social value simultaneously. full bio


moderator

Tina Martin, Award-Winning Television/Radio Reporter
Host, WGBH News Boston

Tina is an Emmy-nominated and Edward R. Murrow award-winning television/radio reporter and host for WGBH News in Boston. She regularly reports for television program Greater Boston and is a fill-in host for Basic Black. On the radio side, she reports for 89.7 FM during the local broadcasts of National Public Radio's Morning Edition and All Things Considered. Her dynamic personality makes her extremely popular with viewers and listeners. full bio

 
panel: communications strategies on a shoestring

Our select group of local nonprofit leaders will share differing perspectives and tactics to achieve powerful communications results on a shoestring budget. Each panelist will tell a personal success story and then we'll open up the discussion for questions from our panel moderator and consult café participants. panelist bios

       
   
Denella Clark 
President,
Boston Arts Academy
Foundation
Christine J. Buckley
Executive Director,
Brain Aneurysm
Foundation 


Imari Paris Jeffries
Executive Director,
Parenting Journey
Sarah Poulter
Co-Director,
WriteBoston
  roundtable talks

Our team of experts brings 200+ years of combined communications strategy experience to the following consult café roundtable discussion topics: community building, media relations, social media, crisis communications, marketing and event planning. roundtable descriptions

 
community building

Sandy Lish, principal and co-founder of The Castle Group, leads the PR team on strategic communications initiatives around visibility, launches, branding and thought leadership. She’s also a nationally recognized expert on crisis communications.

Wendy Spivak, principal and co-founder of The Castle Group, leads the events team and oversees Castle’s operations and business development. She has successfully managed superior events ranging from destination-based sales incentive programs to memorable philanthropic events and everything in between.

  media relations

Nicole Mazzarella, public relations account director of The Castle Group, works with a wide range of clients from higher education to nonprofits. Her creativity and strong media relations skills allows her to implement and maintain strategic, innovative communications plans.

Amanda Albert, public relations account executive of The Castle Group, develops content, researches thought leadership opportunities and builds relationships with media to help gain visibility for clients and the agency.

  social media

Hilary Allardexecutive vice president of The Castle Group, connects the dots – online and off-line; internally and externally; in print and in social media. She works closely with our clients and teams to create and implement strategies to reach their audiences, always with an eye on the bigger picture.

Fernando Martinez is the marketing and communications manager for the Massachusetts Nonprofit Network. In addition to managing the organization's external communications channels and core messaging, he is responsible for growing the organization's audiences across a wide variety of social media channels.

  crisis communications

Philip Hauserman, vice president of The Castle Group, is a master strategic thinker and communicator. He has led communications programs surrounding critical events, helping clients in various industries prepare for and react to high visibility issues.

Carole McFall, vice president of public relations at The Castle Group, has extensive experience in higher education and nonprofit sectors, having led communications for Emerson College and the Museum of Science, among others. She is a senior leader for Castle’s strategic communications and crisis practices.

  marketing

Deborah Spencer, vice president of events and marketing, is a seasoned marketing strategist with decades of communications experience. Her analytical mind, creative intuition and eye for design work in tandem to extract the essence of a brand or message and reflect it out to the world in a way that is concise, compelling and on target.

Maria Ryan, events and creative services manager of The Castle Group, oversees numerous pieces of the corporate and incentive planning process. She also fulfills her passion for creative problem-solving and design developing collateral, web graphics and marketing strategies for clients and Castle initiatives.

  marketing
 

Andy Tiedemann is the associate vice president for institutional communications at Babson College. He has more than 30 years of marketing and communications experience, all within nonprofit settings. His expertise includes brand messaging, storytelling via owned and earned channels, media relations, crisis communications, and managing marketing communications teams.

 

Kait Lanthier is the director of content strategy at Babson College. In this role, she leads communications initiatives that create compelling messages and story lines that articulate Babson’s values, distinctive degree and certificate programs, and bold vision for the future of entrepreneurial education and research.

  event planning

Danielle Dickinson, senior event director of The Castle Group, has planned a myriad of unique incentives, powerful meetings and stylish special events all over the world. She’s constantly keeping up with event trends to create successful events.

Callie Cleary, senior event manager of The Castle Group, is a detail-oriented event professional who manages the planning and execution of successful events, ranging from meeting and conferences to corporate incentive programs. Turning client goals into reality is what she finds most rewarding—and fun—about her job.