The Emergence and Impact of User-Generated Content

Philadelphia, PA
Thursday, December 10, 2009
             


         

The Emergence and Impact of User-Generated Content
December 10 - 12, 2009
Speaker and Research List

Please check back often as we are still finalizing the speakers

Barry Bayus, "How wise are crowds when it comes to new product ideas?"

Hai Che, Nicholas H. Lurie, and Allen Weiss, "Helping strangers: Who contributes to online communities, how much do they contribute, and why?"

Pradeep K. Chintagunta, Shyam Gopinath, and Sriram Venkataraman, "Measuring the impact of online consumer-generated media (CGM) and online search on offline performance"

Mark Elsner, Oliver Heil, and Atanu R. Sinha, "How social networks influence the diffusion of user-generated content"

Ronen Feldman, Jacob Goldenberg, and Oded Netzer, "Mine your own business: Dynamic market structure surveillance through text mining"

Anindya Ghose and Sang Pil Han, "User content generation and usage in digital media: Interdependencies, social networks, and mobile advertising"

Anindya Ghose and Panagiotis Ipeirotis, "The economic impact of user-generated content: Combining text mining with demand estimation in the hotel industry"

Jacob Goldberg, Gal Oestreicher-Singer, and Shachar Reichman, "Killing time: The role of product networks and social networks in ill-defined content search in user generated content sites"

Wendy W. Moe, "Influencing the tone and content of user-generated content environments"

Yue Pan and Jason Q. Zhang, "Born unequal: A study of perceived persuasiveness of online consumer product reviews"

Foster Provost, "On-line brand advertising using social networks induced from user-generated content"

David A. Schweidel, Aric Rindfleisch, Matthew S. O'Hearn, and Kersi D. Antia, "Expanding the scope of user-generated content: A dynamic model of contribution type, product release, and market response"

Gerry Tellis, "Does chatter matter? Dynamics of user-generated content and stock performance"

Yi Zhao, Sha Yang, Vischal Narayan, and Ying Zhao, "Modeling consumer learning from online product reviews"
 

Contact Information

  • Rebecca Alig
    Phone: 215-746-4160, Email: ralig@wharton.upenn.edu
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