ZAPP Conference 2011

Atlanta, Georgia
Sunday, September 18, 2011

Salvador Acevedo: Opening Presentation Salvador Acevedo is president of Contemporánea, a multicultural marketing-communications agency focused on cultural participation. He has spent more than 15 years designing and implementing successful communication strategies as a cultural participation consultant, executive, and researcher. Acevedo is an emerging leader in the field of changing demographics, and he helps organizations build bridges with multicultural communities. His intercultural approach to engaging new audiences has been sought after by arts and culture organizations such as the Exploratorium, the San Francisco Museum of Modern Art, the Greater Philadelphia Cultural Alliance, American for the Arts, the Irvine Foundation, NASA, Grantmakers in the Arts, as well as corporate clients such as Pepsi, Nissan, MillerCoors, and Nike.

Acevedo is passionate about people, an excellent listener, and an avid trend observer. In 2010, he delivered the keynote address at the Changing Demographics Forum and Workshops, organized by the Washington State Arts Council, with support from the Wallace Foundation. Also in 2010, Acevedo was a featured speaker at the Smith Leadership Symposium organized by the Balboa Park Learning Institute in San Diego, California. He was awarded the 2008 Latino Business Leadership Award by the San Francisco Hispanic Chamber of Commerce, San Francisco Business Times, and Wells Fargo.

Leah Alters: Everything You Ever Wanted to Know About the Jury But Were Afraid to Ask
Leah Alters is the director of the Columbus Arts Festival, which is produced by the Greater Columbus Arts Council (GCAC). Prior to joining the GCAC, Alters was the executive director of two non-profit organizations in Wausau, Wisconsin: Wausau Area Events, Inc., where she helped produced more than 13 events each year, and River District Main Street Wausau, Inc., an organization dedicated to revitalizing downtown Wausau. Prior to leading these efforts, Alters worked at the Uptown Association, the organization that produces the Uptown Art Fair and the City of Lakes Loppet Cross Country Ski Festival. She holds a bachelor's degree from Minnesota State University, Mankato, and also holds certifications from the University of Minnesota, Rutgers Business School, and the University of Wisconsin Stevens Point.

Megan Auman: Treat it Like a Business: Marketing for Makers
Megan Auman is a designer, maker, educator, and entrepreneur who built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the United States and online. In 2009, Auman founded Crafting an MBA to help designers and makers develop their business skills. Auman has a Bachelor of Fine Arts in metalsmithing from Syracuse University and an Master of Fine Arts from Kent State University. In addition to running her jewelry design and business education businesses, Auman is also co-founder of The Creative Empire, a website from which creative entrepreneurs can learn to turn their passions into profits.

Tucker Berta: ZAPP® Symposium
Tucker Berta is a strategist who helps residential communities and economic districts with innovative plans for marketing, branding and public relations. Berta's successes include positioning the Chattahoochee Hills, Georgia, community of Serenbe––a sustainable residential and mixed-use community located 30 miles south of Altanta––as a national model for balanced development and environmental practices. By acutely managing the brand through targeted messaging, strategic media placements, social media networking, cross promotion with like-minded brands and organizations, and well-executed events, Berta's work helped position Serenbe as a desirable place to live, visit, shop, patronize the arts and dine, even catching the attention of HGTV, who recently selected Serenbe as the location for the network's 2012 Green Home. Berta also serves as director of marketing & public relations for Midtown Atlanta (via the Midtown Alliance), and has created successful events and marketing campaigns that build community, enhance walkability, and support local businesses.  “Street Food Thursdays” is a weekly event that brings gourmet food trucks to privately-owned properties along Atlanta’s iconic Peachtree Street, which draws thousands of office-workers, residents and visitors each week.  The event has been emulated by other community improvement districts across the city and helped spawn progressive legislation unanimously passed by the Atlanta City Council, which makes it easier for food trucks to operate on private property within the city.  Additionally, Berta works to promote the arts and improve local business economies through community arts events.  She conceived and executed “Midtown Pop-Up Shops,” a quarterly shopping event that utilizes vacant commercial space on Peachtree Street and exposes it to potential long-term tenants while concurrently serving as a platform for emerging artists and designers to sell their work. The event also benefits local businesses, which report increased sales during the events.  Prior to entering the field of marketing and PR, Tucker was the associate editor of Jezebel, a popular upscale lifestyle magazine for the Southeast, before moving over to Gaddy Publishing to launch Lifestyles magazine and serve as editor-in-chief.  She graduated from the University of Georgia with a bachelor’s degree in journalism.

Jerry Allen Gilmore: Public Portfolio Critique
Over the past thirty years, Jerry Allen Gilmore has built a unique and impressive career as both an artist and arts administrator including a combined 14 years in director and curatorial practice at MARS Art-space, Phoenix, Arizona; the Fort Collins Museum of Contemporary Art, Fort Collins, Colorado; the CU Art Galleries, University of Colorado-Boulder, Boulder, Colorado; and most recently, Visual Arts Director / Curator at the Arvada Center for the Arts and Humanities, Arvada, Colorado. Upon relocation to Saint Paul, Minnesota, Gilmore has continued his curatorial projects, artist portfolio reviews, jurying for both regional and national art institutions and continually discovering his own personal artwork and writings. He earned a Bachelor of Fine Art in fiber and painting from Western Washington University, Bellingham, Washington, and an Master of Fine Art in painting and drawing from Washington State University, Pullman, Washington. Gilmore has exhibited in New York, San Francisco, New Zealand, Peru, and Mexico. His work also appears in the collections of the Nordstrom Corporation, the Tucson Museum of Art, the Arizona State University Art Museum, the Denver Art Museum, and among numerous private collections throughout the United States. Gilmore’s intimate miniatures and sweeping, large scale drawings are deceptively personal as he adopts a cast of animated characters and symbols to relate his own story, this work playfully addresses the often awkward issues of stereotypes, self identity, sexuality, and religion with a keen sense of humor.

Deanna Henion: Everything You Ever Wanted to Know About the Jury But Were Afraid to Ask
Deanna Henion has participated in art fairs more than 40 years. She remembers submitting actual work for jury before slides were used and enduring outdoor shows before artists had their own tents. Henion has shown bodies of work in fiber, graphics, oil painting, printmaking, and digital art. After earning a bachelor's degree in visual art from Utah State University, she taught for brief periods in public schools in New Mexico and on the Navajo Nation. Additionally, for eight years, Henion conducted a color workshop for textile artists on a national level. She has served as a member of the Oversight Committee and Artist Advisory Committee for ZAPP® and has been a juror for several fine art fairs including the Cherry Creek and Des Moines Arts Festivals. Henion and her husband, Robert, recently launched a new business in which they serve other artists by optimizing and formatting images for use in online jury settings. Collectively, the Henions have exhibited in nine different media and they each have 16 years of Photoshop experience. This broad background contributes to their discerning and artistic vision for how two-dimensional and three-dimensional media translate into digital images, how those images are viewed during the jury process, and the importance of making a clear first impression by presenting a keen reflection of the artist’s work.

Stephen M. King: ZAPP® Symposium
Stephen M. King (CFEE) is the executive director of the Des Moines Arts Festival® in Des Moines, Iowa. Throughout his career in event management, King has received more than 140 industry awards from the likes of the International Festivals and Events Association and the International Downtown Association. Before turning his full attention to the Des Moines Arts Festival® in July, 2011, King led the Downtown Events Group (2006-2011), producing the U.S. Cellular® World Food Festival, Holiday Lights Des Moines, Skywalk Golf, and GuideOne ImaginEve! He arrived in Des Moines after serving as president/CEO of Celebrate Fairfax, Inc. in northern Virginia. Prior, King was the director of the festivals and events division of Downtown Fort Worth, Inc. in Fort Worth, Texas, where he produced the MAIN ST. Fort Worth Arts Festival. He is an active member within the festivals and events industry and currently serves on the board of directors for the National Association of Independent Artists, is a past chair of the Visual Arts Affinity Group for the International Festivals and Events Association, and is a founding member of ZAPPlication®.

Cindy Lerick: Public Portfolio Critique
Cindy Lerick is the executive director and president of Cultural Festivals, producers of the Saint Louis Art Fair and Big Read Festival. Prior, she was the executive director of the Uptown Association and the Uptown Art Fair in Minneapolis, Minnesota, and also co-produced the MAIN STREET Fort Worth Arts Festival. Lerick was recognized by the National Association of Independent Artists in 2007 with the Mo Dana award, an award presented by artists to recognize outstanding contributions to the industry by an art fair director. She is currently on the International Festivals and Events Association Foundation Board.

Reed McMillan: Attracting Audiences: What Do Your Attendees Want From You?
Reed McMillan has a passion for art, design, and the creative process. For the last twenty five years he has combined this passion with his sales, marketing, and public relations experience to help artists, designers, galleries, art fairs promote their businesses. Most recently McMillan produced The Artist Project New York, a fine art fair for independent artists to present and sell their work, and was the director of sales for the Architectural Digest Home Design Show. Prior to this Reed was director of leasing at 7W New York, a building of showrooms for the gift and home design and textile industries and was the executive business director at the Ana Tzarev Gallery, also in New York City. McMillan also previously served as the shows director for the American Craft Council, where he was responsible for the Council’s wholesale and retail craft show program as well as marketing and communications. Prior to his work with the Council, McMillan was vice president of sales for The Guild, a publisher and online retailer based in Madison, Wisconsin, and producers of The Artful Home. In 1994 he was co-founder and president of the McMillan Gallery in Madison exhibiting fine art and craft. He holds a a master’s degree in interior environments and a bachelor’s degree in interior design from the University of Wisconsin, Madison.  McMillian currently resides in New York City where he maintains close ties to the art and design communities.

Mitch Menchaca: ZAPP® Symposium
Mitch Menchaca is the director of local arts advancement at Americans for the Arts and contributes to the overall effort of programs and services that increase the knowledge, visibility, and engagement of professionals in the local arts field.  Recently, he served as the senior director of programs at the Arizona Commission on the Arts and provided oversight for agency grantmaking and program development. At the Commission, Menchaca's portfolio included grants to local arts agencies, arts service organizations, museums, and festivals.  Menchaca studied theatre at Central Arizona College, earned a degree with concentrations in arts and public administration at Arizona State University, and completed a festival and event management certificate at the University of Minnesota Tourism Center. Menchaca served on the boards of directors of the Museum Association of Arizona, the City of Casa Grande Arts and Humanities Commission, and as a past chair of the Americans for the Arts Emerging Leaders Council.  Currently, he is on the board of directors of the new DC region cultural center, Artisphere, serves as vice-chair of The Association of American Cultures (TAAC), and is a new board member of the Robert E. Gard Foundation.  He is a past fellow and current faculty coach for the Center for Progressive Leadership, a national political training institute that develops diverse leaders who can effectively advance progressive political and policy change.

Constance (Connie) Mettler: Everything You Ever Wanted to Know About the Jury But Were Afraid to Ask
Connie Mettler is a veteran of the art fair business. In 1979, she began participating in art fairs across the United States with her partner, photographer Norm Darwish. Mettler's experience includes managing an artist’s career, exhibiting at over 400 art fairs, consulting to new art fairs, and developing and supervising events or aspects of events that include small community art fairs, Arts, Beats & Eats in Royal Oak, MI, and the Motown Winter Blast Marketplace in Detroit. She is well known in the national art fair community and has strong connections with many artists and art fair professionals. Recently, Mettler turned her attention to creating online resources for art fair patrons, artists, and art fair organizers. One of her websites,, is the number one Google-ranked art fair website. The mission of is to promote the unique American tradition of fine art fairs by bringing patrons to these events to collect hand-crafted, fine art pieces created by the professional artist community. On the site, Mettler maintains a listing of the nation’s top art fairs, and through her ArtFairCalendar newsletters, more than 25,000 subscribers receive news about art fairs around the country. Mettler's other websites include, a social networking site for artists exhibiting at juried fine art fairs and art festivals (more than 5,000 members);, an online resource for artists that connects them with applicant-seeking art fairs; and, a website that features reviews of the best art fairs in the country. Reviews on are written artists for artists.

Karla Prickett: Everything You Ever Wanted to Know About the Jury But Were Afraid to Ask Karla Prickett is a practicing visual artist with a bachelor's degree in arts education. Since 1991, she has been the visual arts coordinator for Salina Arts & Humanities, in Salina, Kansas. In the upcoming season, Prickett will begin her 22nd year as director of the Smoky Hill River Festival, at which she is responsible for the juried fine art show, Four Rivers Craft Show, art installation projects, the art patron program, and the art and craft demonstration area. She also serves as project coordinator for the city of Salina’s Community Art and Design Program in which she oversees public art processes.

Marci Rolnik: Visual Arts and Law
Marci Rolnik is the legal director of Lawyers for the Creative Arts, an Illinois tax-exempt corporation that provides legal assistance to individuals and organizations in all areas of the visual, literary, and performing arts.  Rolnik specializes in copyright law and contracts in the art and entertainment industries. She has advised content creators, distributors, promoters and exhibitors alike on the protection of contemporary and fine art, jewelry and fashion design, mixed media, motion pictures, music composition and recording, publishing, and theatrical and performance art. Rolnik’s volunteer experience includes the American Bar Association Forum on the Entertainment and Sports Industries and the Chicago Bar Association's Media and Entertainment Committee. She is an adjunct professor at two Chicago colleges teaching legal and business affairs at Columbia College and intellectual property Harper College, respectively. Rolnik is a frequent lecturer in the areas of copyright, chain of title, rights acquisition and transfer, licensing strategies and overall content management.  She has a background in the visual arts and multi-media and has worked on a range of independent films and educational projects. She is licensed to practice law in the state of Illinois and in the United States District Courts for the Northern District of Illinois.

Michael Salguero: ZAPP® Symposium
Michael Salguero is CEO and co-founder of, the first website designed to connect craftsmen and consumers looking for custom made merchandise. With, Salgeuro and his business partner set out to create an online marketplace where consumers could source and purchase custom made products. Within two years, the company’s community of 350 carpenters has grown and expanded across multiple mediums, such as home remodeling, jewelry, metalwork and glass art, to include more than 2,100 artisans and custom furniture makers. Salguero earned a Master of Business Administration degree in entrepreneurship from Babson College in Wellesley, Massachusetts, and a Bachelor of Science in international relations from Boston University.

Drew Shope: It’s a Dialogue, Not a Monologue: Using Social Media to Start Conversations
Drew Shope is a founding partner of Thrive Social Media, LLC, a Denver-based online media consulting firm interested in helping small and medium-sized businesses and organizations develop their social-media awesomeness. He specializes in presenting lively workshops and classes on social media, smartphones, and other technology-related topics. Shope's passion is sharing his knowledge about new ways of communicating with the world, and he especially enjoys working with non-profit organizations to further their missions by navigating the new media landscape. Shope studied landscape architecture at Colorado State University, but combined his design knowledge and innate understanding of online media to transition to internet marketing several years ago. After co-authoring Thrive: How Realtors Can Succeed in a Down Market, Shope founded Thrive Social Media, LLC in early 2009 to meet numerous requests for assistance in social media strategy and implementation.

Nichole Smith: Public Portfolio Critique
Nichole Smith acts as director of the Newport Arts Festival in Newport, Rhode Island, and is a print designer, event planner, and fundraiser for Looking Upwards, Inc., a Rhode Island-based non-profit agency providing services that support adults with developmental disabilities and children with diverse needs to live fulfilling lives. Looking Upwards produces the Newport Arts Festival to share fun and creative inspiration with the community and to raise funds for their mission. Smith also serves on the board of directors for the Arts & Cultural Alliance of Newport County and Project One-Public Art Newport. She has worked in the museum and non-profit fields for the past eight years, specializing in public programs, exhibit interpretation, and engaging the community through events. Smith has a Master of Arts in museum professions from Seton Hall University and a Bachelor of Arts in museum education and human interaction from Juniata College.

Randall Smith: Public Portfolio Critique
Randall Smith’s eponymous business, Randall Smith Photography, specializes in the photography of fine art and craft. Smith works for artists, galleries and museums on a national level. The work has been used by the Smithsonian Institution and the National Gallery of Art in Washington D.C. Photographs for artists and galleries have been used for a variety of print uses including advertising, catalogs, illustration of magazine and book articles and covers. He has taught classes for schools and organizations on the various methods of lighting and photographing fine art and craft and has provided workshops on digital image preparation and submission for the National Association of Independent Artists (NAIA). Smith has also juried and judged several art festivals and shows. He earned a Bachelor of Fine Art in drawing from the University of Central Florida. After graduation, Smith studied photography and worked in the commercial and industrial photography field while continuing to produce fine art. His commercial photography has been used by business of all sizes for advertising in a variety of media, and he has received numerous awards for his commercial photography from local, state, and national organizations. Smith’s fine art work has been used in private and corporate settings, recently as a large-scale mural on the Dynatech Building in Orlando and in several branches of Seaside National Bank and Trust. He has also shown in museums, galleries, and sidewalk shows and has been an award recipient on numerous occasions. His work is represented in public, private, and corporate art collections.

Kirsten Stingle: ZAPP® Symposium
Figurative ceramics artist Kirsten Stingle is both a storyteller and an artist. Her clay pieces build upon her background in theater to incorporate drama, psychological gesture, and the human condition into each of her approachable and imaginative pieces. Stingle first began working in clay in 2002 and began showing work at art fairs in 2007. Her work has appeared at fine art and fine craft events such as the Smithsonian Museum Fine Craft Show, The Philadelphia Museum Fine Craft Show, American Craft Council Baltimore and Crafts America shows (Washington and Palm Beach). She has spent the past few years broadening her base to include solo and group gallery exhibitions across the country and has participated in several contemporary figurative ceramics shows including the Harn Museum show: Alchemy, from Dust to Form: Contemporary Figurative Ceramics Exhibition. Stingle has received numerous juror awards including Best in Ceramics from the Atlanta Arts Festival and Best in Sculpture from the 4 Bridges Fine Art Festival. Stingle holds a master's degree in public administration from Columbia University and a bachelor's of fine art in theater from Ohio University.

Carlton Turner: ZAPP® Symposium
Carlton Turner is the executive director of Alternate ROOTS, a 35 year-old regional non-profit arts organization that supports the creation and presentation of original art rooted in particular communities of place, tradition, or spirit. As a progressive arts organization, ROOTS establishes model programs for regional cultural organizing in the United States. Turner serves on the board of Appalshop and on the planning committee for the Association of Performing Arts Presenters; is member of the Free Southern Theater Institute’s planning board, the We Shall Overcome Fund at the Highlander Center for Research and Education, and the planning advisory board of the Parents for Public Schools in Jackson, Mississippi. He is also an alumnus of the Advance Leadership Preparation Initiative of the Southern Empowerment Project. Turner has participated on panels for Theater Communications Group, Arts Presenters/MetLife Awards, the Mississippi Arts Commission, and the National Endowment for the Arts. In 2009, Turner visited the White House twice to meet with members of President Obama’s administration on issues of Cultural Policy.

Turner also works as a lead convener with Voices from the Cultural Battlefront: Organizing for Equity, an ongoing 20-year international conversation about the role of art and culture in the struggle for human rights including social justice, cultural equity, and a healthy natural environment. He has been a panelist and facilitator for the Center for Civic Participation Arts & Democracy Project, an arts educator with the My Mississippi Eyes (MME) program for student empowerment at Lanier High School in Jackson, MS, a lead organizer for the United States Social Forum (both in Atlanta and Detroit), and an executive board member of the Network of Ensemble Theaters.

Contact Information

  • Email:
    Phone: 303.629.1166

Payment Instructions

  • All payments must be made through RegOnline via credit card. Checks will not be accepted unless payment arrangements are made directly through ZAPP staff.

    Registration Rates:

    • $315 per person
    Group Rates:
    • $265 per person for groups of 2 or more booked after August 17, 2011.
    Atlanta Residents Rate:
    • $165 per person day passes are available for either Monday or Tuesday sessions. Day-passes are only available to residents of the Atlanta metropolitan area. According to the U.S. Census Bureau this includes the counties of Barrow, Bartow, Butts, Carroll, Cherokee, Clayton, Cobb, Coweta, Dawson, DeKalb, Douglas, Fayette, Forsyth, Fulton, Gwinnett, Haralson, Heard, Henry, Jasper, Lamar, Meriwether, Newton, Paulding, Pickens, Pike, Rockdale, Spalding, and Walton. If you do not reside in one of these counties please DO NOT purchase a day pass.
    Please direct any payment questions to the attention of Leah Charney via e-mail:


    Conference registrations that are canceled on or before Monday, August 8, 2011, will receive a 50% refund of the fees.

    No refunds will be given for any cancellations made on or after Tuesday, August 9, 2011. No refunds will be given for day pass purchases.
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