Please join us:
During our 2010 Marketing Plan Webinar sponsored by OBCAI on November 4th we’re going to walk you through the process of creating the optimal 2010 marketing strategy. Our goal is to provide you with a tried and true roadmap to support you in creating a plan that:
1. Builds brand equity to fuel your pipeline for future inquiries.
Wouldn’t it be fantastic if you arrived at a solid point where your prospects are buying rather than you having to sell each and every time?
2. Drives leads now.
Yep, building the pipeline is great but if you aren’t generating sales that allow you to eat “now” the pipeline is really moot. So, there will be a lot of focus on this area.
3. Generates maximum ROI.
Our prospects and clients are still extremely cost-conscious. So, while we’re creating plans to drive in high-converting leads, we’ll also take a hard look at ensuring you are streamlining your costs to generate maximum margins and ROI.
We very much look forward to having you join our session. Until then, now is a perfect time to reflect on your 2009 efforts. What worked from a media standpoint? What didn’t? Did you identify best practice from a creative standpoint? Where there any promotions that really enticed prospects and customers? And, did you really use any “calls to action” that prompted the prospect to do what you wanted him to?
Andrea Pirrotti, Industry Marketing Maven, Co-Founder Business Center Marketing
Andrea Pirrotti is a ROI-driven marketing maven with specific expertise in the business center category. Andrea ran marketing for The Regus Group, ultimately serving as their Global Marketing VP in charge of 750 locations in 65+ countries. She was a member of the Regus executive team that grew the business from $200 million to $1 billion in revenue in six years. She has been consulting in the industry ever since. An active industry advocate, Andrea is a member of OBCAI and a co-founder of Business Center Marketing, a firm dedicated to serving the business center industry. Andrea received her BS from Boston University and MBA from Pace. She lives in Fairfield, CT, with her husband, Johnny, “baby” Johnny and Sophia.