Perception + Projection [Authenticity is Key]
Join us at SIMA Boot Camp P.M. as riCardo crespo, Chief Creative Officer with th13teen, a creative-led advisory group shares his methods for authentically bridging engagement between companies and audiences, focusing on the importance of perception and projection in branding. crespo is prominent in the design and branding industries as a provocative and creative mind, with previous positions held at 20th Century Fox, Mattel Inc., McCann Erickson and Saatchi & Saatchi. He has continually influenced high-profile brands through integrated strategic plans and one-voice designed communication. Attendees will leave with an understanding of branding philosophies that they will be able to use in the workplace, among colleagues, their market, and their personal brand.