Advances in technology over the past decade have shifted power in the marketplace from the firm to the customer. Customers now have a vast array of choices not only in terms of what products to purchase but also where to buy them from. This shift necessitates a change in firm strategy, from focusing on the product to focusing on the customer. In this program, you will explore the different ways that your firm can transition from a product centric worldview to a customer centric strategy. First, we will establish what customer centricity means to you and why it fundamentally differs from strategies of the past. Next, we will examine the leadership approaches that your firm can use to build customer centric cultures. Finally, we will review examples of customer centric strategy shifts made by firms in several areas including innovation, pricing, sales and marketing in both B2B and B2C environments. This program thus aims to enhance your knowledge of customer centricity and strengthen your resource toolkit to implement customer centric strategies at your firm.
The registration fee for this one-day program is $1,500.
•The fee includes all program materials, education fees, continental breakfast, lunch and snacks.
•Group pricing ($1,500 for the first registration, and $1,300 for any additional registrations from the same company made at the same time) is available through this registration website.
•Special pricing of $1,250 is available for UC Davis Graduate School of Management alumni, and $1,300 for UC Davis alumni. Contact us to receive your special Alumni Code (firstname.lastname@example.org; 530-752-7240)