People's behaviour is changing rapidly as digital platforms take over more of our lives. The way we search, compare, buy, pay, and deliver products has fundamentally changed in the last few years. This change is driven by Asia Pacific, and as a result is changing the way brands approach commerce. This new wave of commerce is also forcing brands and marketers to evolve their digital marketing strategies, and the way they approach customer experience.
This seminar will explore this change in consumer behaviour, what leading brands in Asia Pacific are doing to capture this audience, and how digital marketing strategies are quickly evolving.