Summer Institute in Competitive Strategy (SICS), Haas School of Business, UC Berkeley
All interested researchers are invited to participate in the 17th Summer Institute in Competitive Strategy (SICS), scheduled for June 3-8, 2019 at the Haas School of Business, University of California, Berkeley. The purpose of this meeting is to provide a setting that enables researchers interested in competitive strategy in marketing to meet and discuss research in this area for an extended period, exchange ideas, and engage in collaborative work.
The research area will be competitive strategy broadly defined, including both theoretical and empirical work. Topics covered may potentially include pricing, branding, product design, new product development, advertising, promotion, distribution channels, sales force management, customer relationship management, strategic alliances, digital marketing, e-commerce, social media marketing, marketing analytics, market design, and psychological phenomena relevant to competitive strategy. The conference will have a Marketing & Economic Theory special-session day on June 8, which will be coordinated by Alessandro Bonatti and Ganesh Iyer.
The meeting will consist of the presentation of approximately twenty research papers over the six days of the meeting. Each presentation will take an hour and a half, which includes presentation and discussion. In addition, time and space will be provided for the participants to engage in conversations and joint research. Past supporters of the conference include the Berkeley Competition Policy Center, ISMS, IBI and MSI.
Sponsored by :
Institute for Business Innovation, Haas School of Business, University of California, Berkeley