Minnesota Association of School Administrators (MASA)
and Springsted Incorporated present...
School Referendum Elections: Planning for Success in the New Normal
Monday, April 8, 2019
9:15 am - 4 pm
Registration/continental breakfast available beginning at 8:30 am
at the MASA Building in St. Paul
Based on past workshops, registering a district team is highly recommended to ensure a common understanding.
This is a workshop based on a book on referendum planning co-authored by our presenters, Dr. Don Lifto and Barbara Nicol. Don is a frequent presenter at national conferences and has had more than a dozen articles on referendum planning published in national journals. Don will be joined by Barb Nicol, APR, who has more than 30-years' experience in the communications field. She focuses her work on providing strategic and high-quality communications expertise to school districts and education-related organizations. The workshop’s content represents a marriage of research and successful practice, emphasizing systems and strategies rather than specific campaign tactics, allowing school leaders to elevate their thinking to a more comprehensive and long-range vision of referendum planning.
The workshop timing is scheduled for districts planning referenda in August 2019 or later.