If there’s one thing we can confidently predict about the movement of the marketing world, it’s the continual shift toward faster, toward immediacy, toward urgency—toward the speed of NOW. It’s a world where tailored experiences and instant gratification are no longer nice-to-haves, but have-to-haves; where “fast” is now a standard by which consumers make decisions. If you’re not already implementing this mindset in your marketing plan, it’s time to do so. And if you are, it’s time to double-down and expand that focus. Because at the speed of today’s marketing world, NOW is the word.
At our upcoming Speaker Series, we’ve invited our partners from Google, Domo, and Sprinklr to share how today’s customer needs influence the areas of paid media, business intelligence, social listening, and other cross-channel outlets. Our panel discussion will dive into the importance of real-time response in driving business decisions, and how you can use these learnings to guide your marketing plan for 2018 and beyond.
• Darragh O'Doherty, Google
• Dan Roden, DOMO
• Rob Middleton, Sprinklr
• 8:30am-9:00am: Check in & Networking
• 9:00am-10:00am: Panel Discussion
• 10:00am-10:30am: Networking